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What gets me out of bed in the morning?

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Creating a better health and wellbeing journey for everyone.

I’ve always been drawn to the healthcare industry and after seeing our system fall short and fail loved ones first hand, my interest turned into a life-long passion - a passion to create a better health and wellbeing journey for everyone. 

Having spent over 20 years in the field, I bring that passion along with a visionary, collaborative and performance-driven approach to employers looking to scale, elevate their marketing programs and build agile marketing teams who are empowered to perform at the top of their profession. 

At the end of the day, it’s my job to help businesses succeed and instill a culture grounded by a unified mission. With me, you’ll always have integrity, loyalty, creativity and humor. I’m a big-picture thinker, with a hands-on style, recognized for developing modern omni-channel campaigns and programs that deliver meaningful results. I make the smart decisions necessary to meet strategic objectives, fuel and accelerate pipeline, deliver innovative products to market, build memorable brands and create a community of loyal advocates. 

I also live my passion by taking care of my own wellbeing. I left my life-long home in Northeast PA and made the move to Southwest FL, where I stay active with fishing, paddleboarding, nature walks, and playing billiards. And of course, I stay true to my college roots as a die hard Penn State fan. 

Please take a look at what others have to say about me, browse my work and contact me to learn more about what we can accomplish together!

Your marketing needs to be
authentic for the real world. 

Your head of marketing
ould be too.


College Football Fan


Avid Dog Lover

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Skilled Fisherman


Water Sports Enthusiast


Nature Admirer


Country Fan

Where I Shine


Dynamic programs underpinned by intelligence & insights


Memorable and relatable experiences that fosters loyal advocates


GTM strategies and enablement initiatives designed to meet objectives


Creative and bigger-picture thinking to unlock what’s possible


Differentiated content & storytelling to engage and excite people


Empower individuals to grow and perform at the top of their profession

“I thoroughly enjoyed working with Donata and her passion for the industry was evident and inspiring. She’s a kind individual, committed to her work and to supporting all those around her. Donata was instrumental in building our brand and messaging, and together we worked on a key winning retention initiative, where I saw her creativity and leadership really shine.”

Kevin Helman 

WTW | Head of Growth - Investments, U.S.

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